“The difference between a good event and a great event is not what happens on the day: but what happens next.

For an event to really make a return on the client’s investment, it has to have a measurable legacy”.

Jeanette is passionate about bringing events into the heart of business development.  “In some sectors events are seen as one-off spectaculars. In my opinion, there’s often too little consideration given to what an event would add to an organisation or brand in the medium- and longer-term. I always see clearly what an event should deliver; how it could be different; and where we might add another dimension or strength to the overall proposition.”

Jeanette has developed a unique process.  First, she looks at what a client wants to achieve.  She then helps them explore the opportunities.  This allows her to bring further ideas for event content, impact and legacy – the event formula.

Adding dimensions.

“Working alongside the client, I find we can always identify another dimension that an event could have”.

Drawing on 20 years experience in the science and technology sector is one of the ways that Jeanette adds real value.

The next step is to design ‘the experience’.

Jeanette explains that her services can be used in the best way to suit the client but ultimately organisations buy her management expertise, to reduce the pressure of the senior management teams. Jeanette will take the lead on the event, and the team is involved in the creation of the event. “Staff need to be emotionally engaged in the event, even if they don’t have time to create it”, she says.

Jeanette brings leadership to the project as it moves through the preparatory stages – planning, budgeting, negotiating, appointing specialist suppliers and beginning work on internal and external communication.

Making it happen.

“This stage is where a great deal of the “legacy work” takes place” Jeanette emphasises. “When I’m working with an in-house team, I find ways to engage the team that works for them.  And all that knowledge stays with the team”.

For Jeanette, the post-event stage is a crucial part of her process.

She uses metrics that go beyond summarising event feedback forms from participants that focus on efficiency of the event. And she makes recommendations for future events and spin-off activities. Jeanette is insistent that every event is measured comprehensively, because “it’s the only way we’ll ever know if all the time and money invested in it was worthwhile”.